Monica Wright | Portfolio
Hi, I'm Monica Wright, a seasoned marketing leader focused on driving demand and optimizing operations in high-growth SaaS environments. My journey is rooted in a belief that strategic marketing, guided by good data and strong cross-functional collaboration, unlocks exceptional growth.
After years of in-house building martech foundations and leading demand generation and ABM, I'm going solo to solve the challenges of go-to-market teams - generating measurable and sustainable growth.
Professional Experience:
A Story of Growth and Impact
With 20+ years of dedicated marketing experience, I've driven demand generation and optimized marketing operations for high-growth SaaS environments and diverse organizations, leaving a tangible impact on business success.
1
GTM Advisor, Wanjo Consulting
September 2025 - Present: I apply GTM Operating System™ - including workshops, custom playbooks, and practical frameworks - to help companies scale quickly, effectively, and most importantly - sustainably.
2
Fractional Advisor, Growth and Demand Generation, MarTech World Forum
March 2025 – August 2025: Provide business analyses and strategic consulting for growth programs to drive sponsorship revenue.
3
Director of Demand Generation and Marketing Operations, Anecdotes.ai
June 2024 – December 2024: Re-recruited by former VP of Marketing to lead integrated global team, increased ARR by 77% YoY resulting in 5x growth in enterprise customers over $100k ACV. Achieved 60% increase in qualified leads, doubling pipeline between Q4 2023 and Q4 2024.
4
Director of Global Demand Generation, StreamSets (an IBM company)
August 2022 – June 2024: Responsible for sales pipeline creation, integrated global campaigns, resulting in 100% increase in new business pipeline YoY. Led team to integrate first-party data into Snowflake. Introduced ABX strategy, optimized ABM increasing target account volume by 184%.
Received 2023 Demandbase SMART Award.
5
Head of Revenue Marketing and Operations, Touchplan
January 2021 – August 2022: Increased top-of-funnel MQLs by 400% in 4 months. Rebuilt entire marketing operation for automation and data privacy compliance. Created lead and account scoring models.
6
VP Growth & Audience Engagement, Third Door Media
January 2018 – April 2020: Boosted MQLs by 27% YoY. Revamped email deliverability resulting in 25% decrease in subscriber churn. Led collaboration between editorial and sales.
Skills & Expertise
A comprehensive toolkit combining strategic vision, operational excellence, and cutting-edge technology to drive marketing results in high-growth SaaS environments.
Demand Generation + Growth
Multi-channel Integrated Campaigns
Account-Based Marketing
Content Strategy
SEO/AEO/GEO
Search Marketing
Advertising and Testing
Go-To-Market Operations
Technology + Budget Management
Workflow Optimization + Process Management
Email Deliverability
Marketing Automation + Integrations
Signal Scoring + Lead Flow
Compliance + Governance
Analytics + Data
Data Management
Multi-Touch Attribution
Dashboard Development
AI Tools
AI Workflows
Prompt Engineering
Content Optimization
My Best Work
Led a multi-channel campaigns leveraging Hubspot, increasing year-over-year ARR by 77%.
Developed a content strategy informed by analytics, boosting organic traffic by 60% and driving engagement across key stages of the buyer's journey.
Transformed a B2B Series C data integration platform from a lead-based strategy to account-based marketing powerhouse with multi-touch attribution.
Improved MQA to SQA conversion rate to 23%, exceeding the benchmark of 17%.
Introduced "Product-Qualified Accounts" by integrating our free-trial product data into the marketing stack.
Discovered free trial accounts generated 26% more pipeline, and converted 4x more than target accounts.
Kind Words From Those I've Worked With
"Under Monica's leadership, we witnessed the transformation of our marketing efforts from disparate, uncoordinated activities to a fully integrated, strategic powerhouse. She built and led a demand gen team that is second to none, shifting our paradigm from "random acts of marketing" to a meticulously planned and executed approach. This new direction embraced email nurture streams, digital advertising, content syndication, website optimization, and sophisticated marketing automation, culminating in a strategy that is both comprehensive and highly effective."
Michele Reister, B2B SaaS Marketing Executive | GTM Strategy
"I was so impressed by the breadth of knowledge and capabilities Monica had. She not only fulfilled her role driving demand, she developed content, coordinated with sales, and my favorite, was able to get under the hood and work with marketing operations to really rev up the engine. She truly can do it all! She has an in-depth understanding of how the cogs of the machine work to direct a team to have a big impact on growth, which makes her a fantastic leader."
Roy Hegger, Principal, 2B Marketing
"Monica is a proven digital marketer, and in addition to being an innate connector who understands people and audience development, her leadership success comes from being meticulous and goal-oriented. She is the person you want leading the team toward a goal. You know she will see it through to the end no matter what challenges or obstacles arise. I have deeply, deeply loved working with Monica over the years and hope to be lucky enough to be able to work with her again in the future. She's a rare and incredibly talented gem."
Ginny Marvin, Ads Liason, Google

Read more recommendations on Monica's LinkedIn profile.
Training + Certifications
AI & Automation
  • Pavilion: AI-Augmented GTM Workflows
  • Pavilion: AI for Modern Marketers: Build Smarter Workflows
  • Outskill: 2-Day Gen AI Mastermind
  • IBM: Generative AI for Business Leaders and Executives
Growth & Strategy
  • GTM Partners: GTM Operating System™
  • Reforge: Growth Strategies
  • Demandbase: ABM Foundations Certification
  • Marketo Engage: Business Practitioner
Media & Recognition
My work and insights have been featured across industry publications and marketing communities.
Bridging the Gap: Building Mutual Understanding Between
Marketing and Ops
Featured guest on the MOPros Ops Cast podcast, topics included when AI hurts more than it helps, signs that you’re brute-forcing your growth, and how becoming proactive rather than reactive in operations can change everything.
2025 Email Marketing Hot Takes
Contributor to Customer.io's Email Marketing Playbook, breaking down what's working in email marketing for 2025.
Women of Pavilion Steering Committee
The Women of Pavilion community is a private, supportive space for 1,000+ female GTM leaders and rising executives.
Demandbase SMART Award
Recognized as an ABM expert who demonstrated innovative ideas, expertise, and extraordinary results by leveraging Demandbase's products. Winners are selected by fellow customers from nominations within the Demandbase community.
Happy to help.
Whether you're looking for GTM consulting, marketing leadership expertise or or just want to connect, I'd love to hear from you.